The process
Seven days, brief to live.
Most agencies are a black box. We're not. Every engagement runs on the same cadence — so you always know what's landing on which day.
- 7d
- Brief → live
- 30+
- Variants / wk
- 4
- Ratios per
- 01Day 1
Brief
60-minute call. We align on brand, audience, offers, platforms, and the single KPI we're testing against in week one.
Creative brief · Testing plan
- 02Day 2
Mood
Style references, character locks, shot lists, and prompt scaffolding. You approve the look before we generate.
Mood board · Style system
- 03Day 3
First batch
12 variants land in your inbox — a hook library, not a single 'deliverable'. Review async; comments go straight into the variant sheet.
12 variants · Comment doc
- 04Day 5
Review
We cut winners to 6 platforms, lock the character system, and retire weak variants. Next batch is scoped before the call ends.
Winning-variant sheet · Ratio cuts
- 05Day 7
Live
Files delivered into your Meta / TikTok / YouTube ad accounts — named for your testing convention. Next batch starts Monday.
Ad-account ready · Cadence locked
Per week
What you actually get.
- 01
30–80 variants
AI creative — images, videos, or both.
- 02
All ratios
9:16 · 1:1 · 4:5 · 16:9 delivered per concept.
- 03
Winning-variant sheet
The creative your media buyer scales next.
- 04
Files in your accounts
Or your DAM, with your naming convention.
- 05
Testing log
What we tried, what worked, what we'll try next.