Comparison · honest trade-offs
AI Vidia vs. in-house Midjourney.
No sales pitch. If in-house is the right answer for your team, we'll say so on the call.
Dimension
AI Vidia
In-house Midjourney
Weekly variant output
30–80 / brand
3–10 / brand (before burnout)
Character consistency
Locked — identical across 50+ ads
Drift within the first week without tooling
Brand-safe output
Review gate + tuned style system
Depends on operator taste and time
Ratio coverage
Every asset, every ratio, automated
Manual re-crop / re-generation per ratio
Testing workflow
Built-in: hook library → winners → scaling
Not standard — usually a separate hire
Hallucinated-hand risk
Caught in review — never ships
High — you see it on feed
Staffing required
None — we run the studio
1 senior creative + 1 operator + 1 QA
Time to first ad in account
72 hours
2–6 weeks to stand up
Total monthly cost (fully loaded)
€8K–€25K depending on cadence
€18K–€45K + overhead
When in-house wins
Keep it in-house if…
- 01You need <10 variants a month and have strong internal creative talent.
- 02You already run a production team with bandwidth to absorb AI tooling.
- 03Your IP or compliance situation requires full internal control of the pipeline.
When AI Vidia wins
Hire us if…
- 01You need 30+ new variants a week and a weekly testing cadence.
- 02You can't afford (or justify) three senior hires to run the process.
- 03Brand safety is non-negotiable and you need a review gate you don't run.
- 04You want performance-creative thinking baked in, not a side project.