For mobile games and app publishers
Hook-variant creative at AppLovin scale.
Fits mobile gaming studios and app publishers running Meta, TikTok, AppLovin and Google App campaigns, where hook volume and CPI optimization decide the month.
Cinematic gameplay ads, character key art, fake-playable hooks, UGC reactions. The variant volume and hook-matrix discipline that wins the mobile ad auction.
- 50+ hook variants per concept, per week
- Ad sets fresh before fatigue kicks in
- Cinematic quality at playable-ad economics
Representative work
· built for live ad accounts
How we help
What we move for your team.
- 01
Cinematic key art and gameplay
Hero character renders, gameplay screen takes, boss-fight frames. Cover art worthy of an App Store feature.
- 02
Fake-playable hook library
Fast-cut vertical ads mimicking gameplay moments, the format that wins on TikTok and Reels. We script, generate and test 20+ hooks a week.
- 03
Live-ops seasonal art
Event skins, seasonal banners, Halloween/Christmas/Lunar New Year variants. One key art system, infinite events.
- 04
UGC creator ads
AI creator reactions to gameplay, phone-in-hand shot style. The exact creator-UGC look that drives install-intent, without scheduling 40 creators.
FAQ
Questions buyers in this vertical always ask.
- 01
Can you match our in-game art style exactly?
Yes. We build a style lock from screenshots, character sheets and any concept art you share. New ad creative stays on-model with your in-game aesthetic, whether that's stylized, photorealistic, or anime.
- 02
Do you do fake-playable ads?
Yes. Motion ads that mimic a playable experience with tapping, swiping, UI overlays. The format that converts on TikTok and Reels without a full HTML5 build.
- 03
How fast can you ship a new hook batch?
First batch of 12 hook variants in 72 hours. Weekly cadence of 30 to 80 hook variants thereafter, tested and filtered before you see them.
- 04
Can you make playable preview videos for App Store?
Yes. 30-second App Store preview videos, vertical and landscape, in your exact art style. We handle the language variant and regional App Store cuts too.
- 05
What does it cost?
Most gaming studios start on a Performance Retainer from €8,000 per month with weekly hook batches. Brand System (multi-title, multi-event, multi-language) from €18,000 per month.