Case study · IndianBites
Cut creative cost 62% for IndianBites
We shipped 142 AI-generated ads in 11 weeks for IndianBites — cutting cost per asset 62% and lifting ROAS on winning cohorts by 2.4×.
Creative production cost
ROAS on winning cohorts
AI ads shipped in 11 weeks
Weekly test volume
The brief
IndianBites had a fast-growing DTC food brand, a limited production budget, and a Meta account starving for fresh creative. Traditional food photography couldn't keep up with the weekly testing cadence their performance team wanted.
The approach
We built a brand-locked style system — lighting, plateware, garnish language, shot framing — tuned against their existing hero imagery. From there: a weekly 12-variant batch of food hero shots, recipe-in-action sequences, and UGC-style creator frames, all on-brand on the first pass.
The creative
142 assets shipped across 11 weeks. 18 hero concepts, each tested in 6–10 variant cuts. Winners scaled into full campaigns; losers were killed within 72 hours.
The result
Average cost per asset dropped 62% versus their previous photography partner. Winning variant cohorts lifted ROAS 2.4×. Production became the bottleneck they no longer had.
Creative samples
· 6 of 142 shipped
AI Vidia cut our creative production cost 62% in 90 days — and our win rate in paid social is higher than when we paid 10× more.